Top 4 Benefits of Using CRM Software
Anyone who’s ever worked with a CRM platform knows just how hard it is to imagine life without them. They provide structure, organization, and keep everything related to your customer relationships beautifully managed, and all in one place.
From general data, to customer notes, metrics, and more, CRM platforms and their associated software are designed to help companies, no matter their size, to target different audiences, nurture those relationships, and proactively generate leads towards new ones. They allow the creation of detailed records, customer alerts and scores based on activity, and integrate seamlessly across different customer departments, meaning your sales force, customer service agents, and administrative team have real-time access to the same information and the same time.
In this article, we’ll highlight the top benefits CRM software can provide for your business, as well as offer our pick for the best CRM software to empower your customer pipeline.
1. Actionable Reporting
Data moves quickly though all kinds of businesses, and customer data in particular can come from a number of different sources. Whether it’s social media, business apps and software, or even Google Analytics, so much data is pouring in that companies have to sort, clean, and analyze that data before they can put it into action.
Naturally, many companies rely heavily on social media metrics to measure how their customers are reacting to updates or changes in their products and services. As new products launch or customers request restocks or returns to old ones, that data is sorted into groups, letting marketing departments categorize customers and then tailor their marketing to better nurture those relationships.
On the flip side, as customers break away from a company, either due to dissatisfaction in company services, or a stronger interest in a competitor, that company will still likely seek to gain those customers back. Thanks to the detailed reporting provided by CRM software, this process becomes much easier, and much less time-consuming. In short, CRM software, enhanced by AI, lets companies simplify their sales funnel, allowing them to break down customers into leads via landing page forms, convert them into opportunities via sales rep conversations or demos, and ultimately make sales. The more customers that complete this process, the more it lets that company know that their metrics were right on the money.
2. Detailed Dashboards
While lots of customer data gets sorted into reports, the truth is that that data first has to go through spreadsheets or dashboards to get sorted. Spreadsheets are a major hassle on their own, and anyone who’s ever had to comb through tens or even hundreds of their tabs knows just how easy it is to get sick of them.
Thanks to the easy-to-read, easy-to-manage dashboards found in most CRM platforms, your company (and every individual in it) can take advantage of their own login, their own personalized dashboard, and their own customizable way of sorting through company data. Does your Director of Marketing need to look through the email marketing metrics? CRM software lets him or her check campaign click-through rates in a flash. Does your Director of Sales need to check how many calls are made to potential customers in a given time frame? CRM software can showcase exactly how many of those calls were converted into opportunities, whether through meetings set up with a sales rep, or trials on a demo.
No matter the need or department, CRM software empowers your employees with more actionable insights in a fraction of the time. Employees are able to do more with their dashboard, and these optimizations spread throughout the customer pipeline.
3. Optimized Outreach
Speaking of optimizations, CRM software augments your customer outreach as well. Let’s say you have a group of customers who enjoy a niche product, but show little interest in your other products and services. Likewise, let’s say you have another group of customers who also love that niche product, but lean heavily towards the updates and revisions you’re making along the way. Your company wants to maintain both of these relationships equally, so you must be careful about alienating one group or the other via your messaging.
Thanks to CRM software, your outreach to both groups can be personalized and automated, with each group receiving their own dynamic email campaign. As you’re sending your retro customers an exciting ad centered only the product they love, you’re simultaneously able to message your more progressive customers something more generic, throwing in the same ad but with additional messaging to showcase exciting, new things to come. Both groups feel spoken to, and both remain excited to learn more. It’s a total win-win.
Likewise, should any customer within either group decide they want to break out of their comfort zone, either by completing a different drip campaign or asking to be removed, your CRM software takes their actions into account, either removing them automatically, or notifying your team to do so based on their choice. In all cases, the customer feels cared for, and no one receives unwanted, redundant information.
4. Efficient Automation
As mentioned throughout this article, efficient automation and CRM software go hand in hand. Not only does the software enhance your marketing team’s ability to generate new leads, but it significantly cuts down on the time it takes to email and nurture those leads. Thanks to built-in AI, your social media manager and customer service agents are better able to handle a wider range of customer questions, ranging from the status of customer orders, the likelihood of the company bringing back certain products, etc.
Likewise, CRM software integrates well with other helpdesk software , meaning your company can take advantage of chatbots and other automated messaging features to better serve more customers more quickly. Marketing can spend more of their time creating new, exciting campaigns, and different strategies can be implemented on the fly thanks to real-time analytics. When it comes to versatility, CRM software truly is an all-in-one experience.
So, there you have it – four immediate benefits CRM software can provide for your business. If you’ve been wondering which software to try first, then our answer has to be ArcCRM by Archarina! Built to empower your business, you’ll enjoy automated workflows, a simplified sales funnel, real-time customer insights, and powerful, predictive analytics for your entire customer network.
Store and manage information on your customers’ websites, emails, telephone numbers, and social media, letting you connect, reconnect, and grow revenue with past, present, or potential clients. Automate and analyze your marketing materials with seamless integration and an intuitive, easy-to-use interface. Learn more about how ArcCRM can empower your customer pipeline with a free demo.