How can your Small Business use Chatbots?
Chatbots are not a new addition to the customer experience enhancement tools we have now. Chatbots have been in use for decades, but there has been a constant enhancement to their functionalities which have made them a must-have customer engagement tool in your end-to-end business management suite. The number of bots that are added keeps on increasing since Facebook launched their chatbot platform, making connectivity more easy and simple.
Small businesses may think chatbots are too much for them. Because if enhancing customer service and streamlining the marketing process are your priorities, then chatbots can do the job for you.
This article summarizes everything you need to know about chatbots and how this powerful technology can help you grow your small business.
What are chatbots?
Chatbots are AI-based messaging tools designed to impersonate a human-like conversation with a customer who visits your website or reaches your business through a messenger service. Primary chatbot services can integrate with Facebook, Slack, and other popular platforms. You can govern your chatbot's function by predetermining the questions you want your potential customers to answer, generate useful leads, and make sales easier. They can also be programmed to be used as a private chat with your customers for feedback and queries.
What are the benefits?
Benefits of Chatbots.
Almost every business out there, regardless of their size and industry, use chatbots. There is a straightforward reason behind it – Chatbots benefit the business in so many ways.
The essential benefits of chatbots for small businesses include:
From finding new leads to enhancing customer interaction, Chatbots provide small businesses with a lot of benefit for little money. Chatbots can help you convert leads to prospects and improve customer service. Additionally, you can always hire a developer to design your chatbot or customize an existing chatbot application to suit your business needs and make interaction easy and quick. To put it simply, chatbots can help your business grow faster and affordable, even for a small business. Incorporating them into your business will also ensure your organization is future-ready.
On the other hand, chatbots have their problems as every other technology has. But these are being resolved, and changes are always made to relatively improve the performance of chatbots. Small businesses should not rely too much on chatbots and have it as an initial tool for customer engagement. Face-to-face or interaction over a phone call is crucial for developing a strong relationship with your customers. Nothing beats that.
Chatbots for small business
Now you know what a chatbot is and how it can benefit your business. But, where to use them?
Let's have a look at the areas in small business chatbots that can make a difference.
Chatbots are a simple but effective tool when it comes to customer handling. They record all of the information the user provides, learn from that information, and enhance the user experience for the next user. It keeps on learning and gets better over time. Thanks to Machine Learning and AI. Using chatbots as a frontline resource to collect answers to basic questions can benefit your business bigtime.
Chatbots can assist your sale as well. The modern AI-based advanced chatbots can automate and streamline your sales process top to bottom. Either on the customer side or the sales executive's end, a bot can completely redefine your business's sales equation.
Giving the customer the attention they need is a challenge for even the biggest business, even with so much technology and staff. Small businesses struggle with the same aspect as their resources are limited. This is precisely where a chatbot can help. The AI-based bots can make recommendations to customers based on historical data and enhance customer satisfaction. There is no need to employ people in multiple shifts as these chatbots can work 24/7.
Social messaging applications like Facebook allows a business to use chatbots in their platform, which dramatically boost customer engagement and sales opportunities. This also opens a wide range of markets in social media platforms, with over a billion people use the Facebook application every month. Hence, using a best-in-class chatbot to drive prospects to your social media accounts is highly recommended.
One of the significant benefits of using a chatbot is that it can help you streamline your payment process. You can use your bot to be a payment system, making payment options easy for your customers. They don't even have to leave the chat to pay for your product or service. The bot can also remember the payment details for a regular customer and assist them in paying with a single click.
The most common use of a chatbot is to be your first level point of contact for your customers. Setting up the bot to answer the fundamental and frequent questions from the customer is the best way to solve your customer queries in quick time effectively. You can also have a bot in place to sort your customer service call based on severity or problem category and direct it to the right customer executive for live connect. This can save a ton of time and labor for your organization.